Mattel Interactive

Pays: US

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Mattel Interactive (Known as Mattel Media until 1999) was a video game publisher and software distributor.

Mattel originally founded the company as Mattel Media in February 1996, as an aim to expand into the multimedia unit by producing CD-ROM titles based on Mattel franchises like Hot Wheels, Barbie, Fisher-Price and Polly Pocket.[1] The company's first releases came out in the Fall of 1996, with the company's Barbie Fashion Designer program was the first commercially successful video game made for girls.

With the success of their first wave of products, Mattel Media then set on producing CD-ROM based interactive material for toys such as the Talk with Me! Barbie.[4]

Mattel Media later expanded to video games soon after, publishing titles like Hot Wheels Stunt Track Driver.

In the fall of 1998, Mattel agreed to acquire The Learning Company in a stock-for-stock merger valuing the company at approximately $4.2 billion. With the merger, Mattel themselves laid off 3,000 employees.

Mattel sold both Mattel Interactive and The Learning Company in 2000 at a loss to Gores Technology Group. The total financial losses to Mattel have been estimated to be as high as $3.6 billion. Mattel's acquisition of The Learning Company has been referred to as "one of the worst acquisitions of all time" by several prominent business journals.

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